Tuesday, 21 November 2006

Search Engine Optimization: A Total Waste of Time and Money?

It is impossible to have a successful website which receives adequate traffic without implementing an active, costly Search Engine Optimization strategy. In particular, during the process of setting up a new website. At least, this is what we have been led to believe by the SEO professionals. But is there any evidence that the techniques used by the SEO's actually work? And are the techniques they implement in contradiction to the search engines guidelines on ethical methods?

Current trends in the SEO industry involve manipulating rankings by creating as many quality inbound links from contextually relevant sites which benefit from a high Google "Page Rank". Along with these quality links, many SEO's will submit to hundreds or even thousands of lesser known search engines, indexes and directories, many of which which do little more than scrape content from the big three search engines and then spam them back. These directories can be found with a simple Google search and cost pennies for inclusion.

Then, the professional SEO will employ some keyword and html tag stuffing which can be done by anyone with basic knowledge of html and the willingness to write page content for an algorithm as opposed to a person. Creative and less scrupulous SEO's may even undertake a bit of tag and ping or create some doorway pages which may put the site being "optimized" at risk of vanishing from the search engines forever!

Of course, an SEO can earn $1000 or more per site for a month, just as a maintenance fee. Given that many of these companies outsource to India where highly competent programmers do the same job for 10% of the price, the SEO business is a good business to be in for the time being. The astute site builder can contract directly through Elance or similar service.

Now, it is not my intention to spoil the party for these SEO gurus. Don't get me wrong. All of the above techniques WILL work and can get good rankings in all the search engines. But they won't necessarily get a guaranteed top ten result for highly competitive terms in many cases. Many corporate sites will hire an SEO just because they think they have to. But for how long will the industry last?

With the major search engines continually developing highly developed algorithms to rank sites in their "rightful" place, the SEO boom will continue for the foreseeable future. The constant battle against content spam, blog spam and all form of ranking manipulation is not over by a long shot. But the bottom line is that all the latest SEO techniques can be found online just by spending a little time on research. The geeks make sure the secrets are out fast! The remaining decision is evaluating whether you have the time and inclination to do it yourself.

1 comment:

Anonymous said...


* Products and Services
* Business Advice
* Advertise With Us

Race Discrimination Law
Home » Directory » Law » Practice Areas » Labor & Employment Law » Discrimination » Race
Laws and related resources on race discrimination.
Find Local Results Near
Related Business Topics
Disability Discrimination Law Age Discrimination Law
Pregnancy Discrimination Law Gender Discrimination Law
Religious Discrimination Law Sexual Orientation Discrimination Law
Address Search Property Records Search
Federal Tax ID Numbers Birth Records Search
Death Records Search
click here
A-Z Race Discrimination Law Provider Directory
0-9 | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
Facts About Race/Color Discrimination

close windowlicy.

I recommend: HR Hero.com connects you to online training programs that provide your staff with practical tips on how to recognize and avoid race discrimination in the working environment. Courses offered by Bright Line Compliance shows you how to develop successful strategies for creating a harassment-free workplace. Compliance Online offers a webinar that reviews federal anti-discrimination laws that impacts any company's HR policy.

Read more

Guide to Race Discrimination Law
By Dorothy Bland
Understand race discrimination law as it applies to your business
Racial discrimination in business leads to problems with worker relationships and costly lawsuits. Under Title VII of the Civil Rights Act of 1964, employers are responsible for preventing bias or...
Read more
Guide to Race Discrimination Law Key Terms
By Casey Holley
Learn the terms associated with race discrimination to protect your business
Race discrimination law protects employees and job applicants from any racial slurs, profiling or preferences. Racial discrimination laws also apply to the way you and your employees treat customers. ...
Read more

What Works for Business Newsletter

Get fresh ideas for managing & growing your business.
Sign up for the What Works for Business weekly e-newsletter!

Click here to view a sample issue
Advertise With Us | Advertising Center | Advertiser Login | Featured Listings | Legal
© 2009 Business.com, Inc. All Rights Reserved. Privacy | Terms Of Use | Help | About Us | Jobs | How To